Kommentare zu: Advertising – a psychological game http://antennenmuetze.de/archives/672 Bitte klicken Sie weiter, hier gibt es nichts zu sehen. Wed, 20 Jan 2010 20:18:00 +0100 http://wordpress.org/?v=2.8.6 hourly 1 Von: Muriel http://antennenmuetze.de/archives/672/comment-page-1#comment-78 Muriel Wed, 20 Jan 2010 20:18:00 +0000 http://antennenmuetze.de/?p=672#comment-78 Heya, i just want to tell you that I found your article very interesting ... I actually often wondered myself why I give in to that or that particular product after seeing an ad on TV or another media support ... I still haven't find the answer. Most of the time i try to resist, especially when the REASON reminds me that I don't need this product because I already have one... certainly less efficient, but still in perfect working condition, or when VANITY makes me say "i wanna be unique, i don't want to have the same thing as Mr or Mrs 'everybody", or when my WALLET remains desperately empty, and my PSEUDO-INFORMED CONSUMER side suggest me to wait for an eventual drop in the price…but to resist isn’t that easy , especially when there is a « buzz » involved about the product..which makes me ask myself again and again if it’s worth it..Then I have to make researches on the product’s features, I snoop around, I compare... etc... In the end I'm confused and I always decide to trust the fame of the brand... So, AFFECT is stronger than REASON, that’s how I explain the odd excitement that I feel when I’m in the shop and I know I'm about to obtain the object of my DESIRE. Yes, i use the word "desire" because, for me, marketers are not there to respond to our basic needs,( it might be the case after the war, during the "30 glorious years" when people really had needs ...) But nowdays they are there to create desire . Some years ago it was all about “needs”, but now it’s all about “desire” and that makes a big difference... What happen to all those products once they are outdated or overtaken by others more efficients? once the desire is fullfilled and interest fallen? Maybe one day you will write an article about the consequences of this "society of consumption" ... Heya, i just want to tell you that I found your article very interesting … I actually often wondered myself why I give in to that or that particular product after seeing an ad on TV or another media support … I still haven’t find the answer.

Most of the time i try to resist, especially when the REASON reminds me that I don’t need this product because I already have one… certainly less efficient, but still in perfect working condition, or when VANITY makes me say “i wanna be unique, i don’t want to have the same thing as Mr or Mrs ‘everybody”, or when my WALLET remains desperately empty, and my PSEUDO-INFORMED CONSUMER side suggest me to wait for an eventual drop in the price…but to resist isn’t that easy , especially when there is a « buzz » involved about the product..which makes me ask myself again and again if it’s worth it..Then I have to make researches on the product’s features, I snoop around, I compare… etc… In the end I’m confused and I always decide to trust the fame of the brand…

So, AFFECT is stronger than REASON, that’s how I explain the odd excitement that I feel when I’m in the shop and I know I’m about to obtain the object of my DESIRE.

Yes, i use the word “desire” because, for me, marketers are not there to respond to our basic needs,( it might be the case after the war, during the “30 glorious years” when people really had needs …) But nowdays they are there to create desire .

Some years ago it was all about “needs”, but now it’s all about “desire” and that makes a big difference…

What happen to all those products once they are outdated or overtaken by others more efficients? once the desire is fullfilled and interest fallen?

Maybe one day you will write an article about the consequences of this “society of consumption” …

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