Most of the time i try to resist, especially when the REASON reminds me that I don’t need this product because I already have one… certainly less efficient, but still in perfect working condition, or when VANITY makes me say “i wanna be unique, i don’t want to have the same thing as Mr or Mrs ‘everybody”, or when my WALLET remains desperately empty, and my PSEUDO-INFORMED CONSUMER side suggest me to wait for an eventual drop in the price…but to resist isn’t that easy , especially when there is a « buzz » involved about the product..which makes me ask myself again and again if it’s worth it..Then I have to make researches on the product’s features, I snoop around, I compare… etc… In the end I’m confused and I always decide to trust the fame of the brand…

So, AFFECT is stronger than REASON, that’s how I explain the odd excitement that I feel when I’m in the shop and I know I’m about to obtain the object of my DESIRE.

Yes, i use the word “desire” because, for me, marketers are not there to respond to our basic needs,( it might be the case after the war, during the “30 glorious years” when people really had needs …) But nowdays they are there to create desire .

Some years ago it was all about “needs”, but now it’s all about “desire” and that makes a big difference…

What happen to all those products once they are outdated or overtaken by others more efficients? once the desire is fullfilled and interest fallen?

Maybe one day you will write an article about the consequences of this “society of consumption” …

Immerhin, Tchibo verspricht, wie’s aussieht, bei der von dir genannten Aktion Teilnehmern mit den besten Ideen ein Preisgeld.

Es gibt auch eine Menge recht neuer Internetdienste die nach dem Crowdsourcing-Prinzip funktionieren und bei denen Teilnehmer profitieren können.
designenlassen.de, fotolia.de, freelancermap.de gehören da sicher zu den bekannteren Adressen.
Es muss also nicht immer so einseitig laufen.